Users need information not only about an entity’s business model, but also about management’s strategy for sustaining and developing that model in the short, medium and long term. Such a strategy can include: (a) aims, which provide a direction for the entity, including in the long term—for example, an aim to create a distinct competitive position, establish a reputation for quality or develop expertise in a new field; (b) milestones on the path towards those aims; and (c) plans for reaching the milestones and achieving the aims.
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